Data Scientist MMM /55-65k/Global Insurance
We are seeking a talented and passionate Data Scientist to join our client's leading international insurance company. As a Data Scientist, you will be crucial in driving business outcomes through your agile mindset and innovative approach. If you are a forward-thinking individual who thrives on teamwork and has a passion for leveraging data to drive business outcomes, we would love to hear from you.
Responsibilities
- Create, develop, and maintain multi-touch attribution models to assess the success of marketing campaigns.
- Examine marketing campaign data and make suggestions for enhancing campaign effectiveness and return on investment.
- Create and manage dashboards and reports to track critical performance metrics and give stakeholders regular updates.
- Perform advanced statistical analysis to find trends and patterns in consumer behavior, market trends, and other pertinent data.
- Work with cross-functional teams to create and put into practice data-driven marketing strategies that promote company expansion.
- Keep abreast of new advancements in marketing analytics, media mix modeling, and related technology.
Requirements
- Master's degree in a quantitative subject (computer science, mathematics, physics, machine learning, statistics, or a related topic) and 3 to 6 years of professional expertise developing multi-touch attribution and media mix models.
- Agency background is appreciated
- Expertise in a number of the following fields: machine learning, natural language processing (NLP), statistics, experimental planning, and recommendation systems
- Utilizing data from marketing platforms like Marketo, DOMO, Adobe Analytics, Google Analytics, Customer Journey Analytics, etc., in real-world situations.
- Understanding of Azure Cloud Platform's practical features, such as Azure ML and Data Factory
Data Scientist MMM /55-65k/Global Insurance
To apply for this position or to learn more about the employer or job responsibilities, please email your updated CV to pherard@argyllscott.com.hk or +852 6106 7562
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
