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Market Activation Manager (Regional - Drinks) *Thai only

  • Location: Bangkok
  • Salary: Negotiable per annum
  • Job Type:Permanent

Posted 5 days ago

  • Sector: Sales & Marketing
  • Contact: Siwakhon Chukhom
  • Expiry Date: 20 July 2022
  • Job Ref: JN -062022-471440

We are looking for an experienced marketer who can deliver a comprehensive regional prioritization of the markets while also accelerating new growth opportunities for the brand. A primary responsibility of the role will be tasked with ensuring that our brand strategy is clearly communicated to enable effective in-market execution.

Day to day:

  • Responsible for the role between Brand Co & Markets and between content development and consumer engagement
  • "Traffic manager" of communication between Brand Co and Market Cos and maintain an effective "feedback loop", both HQ and local Market
  • Coordinate with Brand & Strategy teams (HQ) and prepare strategies to achieve growth in markets
  • Research and develop customer cultural insights to reaffirm & administer Stage Model & 5C's definition at a Local Market/Regional level
  • Work in close collaboration with the local teams to support the performance of portfolios over the next 3-5years across Asian region (excluding India)
  • Understand and validate cluster country needs & share them with Creative Content Manager of Drive Market

Qualifications:

  • 6 years+ marketing & commercial experience, ideally both in a Market Co. and a Brand Co.
  • Regional experience especially in APAC
  • International consumer marketing experience, premium brands or digital marketing experience
  • Preferred background, Spirits / drinks industry / FMCG.

You can also send your CV to schukhom@argyllscott.co.th or contact me, O (Siwakhon) 02-1072562 for more information.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.