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Head of Social Media

  • Location: Singapore
  • Salary: S$108000 - S$120000 per annum + variable bonus per annum
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: Sales & Marketing
  • Contact: Foo Kin Liew
  • Expiry Date: 31 July 2021
  • Job Ref: JN -062021-460831

An iconic lifestyle destination client is looking for a strategic Head of Social Media/Online Marketing to join its Singapore Office.

Reporting to the Head of Marketing and Communications, you will be the mastermind in defining and designing the brand/company social media marketing roadmap. Leading one direct report, you and your team represent an integral and magical pillar of its structured marcoms division, enabling a dynamic reach to its target audience.

Key responsibilities

  • Own the social media marketing budget and define the social media marketing strategies across all its channels
  • Ideate and drive consistent content management to reach its target audience
  • Guide the team in effective campaigns activation of varying scope, from pre-, during, to post-activation
  • Interpret data and identify insights across various BI/CMS/social media marketing tools to enable effective traffic conversion and optimise media spend
  • Use analytics to define, measure and demonstrate ROI
  • Contribute to the overall PR crisis management policies

Key requirements

  • Singaporean
  • Excellent English writing skills and strong presentations skills
  • Solid hands-on and strategic experience in social media/online marketing
  • Super user of a variety of social media marketing and management tools (eg, Sprinklr)
  • Passionate in travel/tourism and lifestyle

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421