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Trade Marketing Manager

  • Location: Thailand
  • Salary: THB130000 - THB150000 per month per month
  • Job Type:Permanent

Posted about 1 year ago

  • Sector: Sales & Marketing
  • Contact: Pim Kultherawathana
  • Expiry Date: 31 August 2022
  • Job Ref: JN -082022-472601

Trade Marketing Manager (FMCG) - Candidates from Trade Marketing or Category Manager are welcome to apply.

Job descriptions

  • This position is responsible for channel strategies, activity and promotion development, and monitor the implementation of all activities in order to support brand and sales to achieve sales target, and outstanding in-store presence.
  • This position also leads category management in General Trade and Specialist Trade channels
  • In addition, help Customer Development Manager in some managerial areas such as budgeting, planning, team development, and other projects.

Responsibilities

  • Develop channel strategies, promotion/pricing strategy, distribution strategy, merchandising and planogram guidelines for Modern trader or General trade and Specialist channels, work closely with sales/channel managers.

  • Provide recommendations on actions that strengthen position in the category, and improve distribution.

  • Help Customer Development Manager to develop trade marketing year plan (including CP & DE budget planning) which aligns with Brand strategy in order to achieve OP target

  • Co-ordinate with Marketing, Sales, CS, Planner, Factory and other functions for activity / new product launch / promotion alignment

  • Lead category management process with key customers in general trade and specialist channels, including scorecard setting, data analysis and activity proposal, as well as business review presentation.

  • Contribute to category marketing plan development by providing input, customer & category analysis and promotional strategy

  • Analyse data and information related to customers/channels/competitors and update market situations to related parties

Qualifications

  • Bachelor Degree's degree in business administration, marketing or related fields

  • Strong commercial understanding of business issues/opportunities

  • Strong understanding of sales and marketing strategy and planning issues

  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation

  • Able to travel within Thailand regularly

  • Fluent communication in both Thai and English

  • At least 3-5 years of working experience

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.