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Trade Marketing Manager (Alcohol MT-TT 145K)

  • Location: Bangkok
  • Salary: THB100000 - THB145000 per month per month
  • Job Type:Permanent

Posted about 1 year ago

  • Sector: Sales & Marketing
  • Contact: Supisara Koesomboon
  • Start Date: ASAP
  • Expiry Date: 14 December 2022
  • Job Ref: JN -102022-474508

Key Responsibilities

  • Developing and implementing trade marketing activities in accordance with the brand strategy to maximize short- and long-term sales volume, profit and market share.
  • executing, developing and reviewing the channel & category management strategy
  • responsible for promotional and brand visibility activation at point of sale within agreed budget and timing.
  • monitoring and evaluating the performance of the initiatives.
  • Clear On-Trade and Off-trade focus (supermarkets, convenient stores, sub wholesalers, "Mum & Pop" stores)
  • Leverage trends, category and consumer understanding into insights and opportunities
  • implement the different actions of the touchpoint plan, in order to create memorable experiences, generate preference for our brands and advocacy
  • develop trusting and impactful relationships with internal and external stakeholders
  • integrate revenue and profitability aspects within all activities to generate greatest ROI within budget guidelines

Key Qualification

  • Bachelor's degree in Marketing, BBA or any related fields.
  • Minimum 8 years of experience in Sales and Marketing business especially FMCG, Food and Beverage, liquor or luxury industry.
  • deep understanding of the consumer, shopper behavior from observation, to transform insights into actions & business opportunities
  • Excellent critical thinking and analytical skills
  • Organized and strong result orientation
  • Experienced team management with a good track record with be a plus.
  • Excellent command in Thai and English communication.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.