Asia Marketing Director (Head) - FMCG Food

A high-growth global food and beverage organisation is looking for a dynamic Asia Marketing Director (Head) to join its regional hub in Singapore.

Reporting to the Zone VP, you will lead brand strategy, communications, consumer insights, and an insight-led innovation pipeline, driving profitable growth and brand love/consistency across North Asia (incl. China) and SEA markets, across channels.

Key responsibilities

• Set APAC brand strategy and playbooks (positioning, comms frameworks, guardrails) that markets can execute at pace
• Lead integrated demand building: briefing and steering agencies, creative judgment/approval, year-round marketing engine
• Build a sharp insights-to-actions engine: brand health, competitor moves, segmentation, and clear commercial implications
• Own the innovation pipeline end-to-end: insight → concept → test → launch readiness, partnering cross-functionally and externally
• Influence in-market teams and partners/distributors/franchisees to raise execution quality, consistency, and ROI across channels

Key requirements

• More than 10 years of CPG/FMCP brand/product marketing experiences, with regional scope and clear, measurable growth outcomes
• Experienced in China market and fluent in Chinese/Mandarin is highly advantageous (as this market drives huge part of the APAC results)
• Proven track record launching innovation (not only comms), with strong commercial instinct and execution rigor
• Effective stakeholder leadership across internal teams, agencies, and partners/distributors/franchisees
• Fit for frequent business travel

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421