Performance Marketing Lead – Digital Commerce (THB 110K)

Our client, a leading global consumer company is seeking a Performance Marketing Lead – Digital Commerce to join and take full ownership of the brand’s presence across major digital marketplaces and social commerce platforms.

The ideal candidate will bridge the gap between high-level brand awareness and direct sales, ensuring that every marketing dollar is technically optimized and commercially effective. This is a pivotal position that requires a mix of analytical rigor and strategic vision to manage complex budgets and multi-channel ecosystems.

Key responsibilities:

· Translate intricate performance datasets into high-level executive summaries and visual dashboards to facilitate rapid, data-backed business decisions.

· Establish and scale a robust experimental framework, using pilot tests and advanced attribution to uncover and exploit untapped revenue streams.

· Act as the central point of contact between third-party media agencies and internal cross-functional teams to ensure synchronized and seamless project execution.

· Direct the regional digital architecture by overseeing high-impact media operations across key social commerce hubs and online marketplaces.

· Design integrated digital roadmaps that align upper-funnel brand visibility with lower-funnel sales results across diverse retail and social networks.

· Take ownership of the digital storefront’s strategic growth, merging customer insights and CRM data with creative content to maximize long-term user value.

· Steer the dynamic allocation of media spend, pivoting resources based on real-time performance to drive aggressive ROI and business scaling.

Requirements:

· Degree in Marketing, Data Analytics, or a related filed

· 3–5 years of hands-on experience in performance marketing or e-commerce, ideally within the FMCG or consumer goods sectors.

· Full professional fluency in both Thai and English

· Strong ability to analyze complex data sets

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.